Widdit’s New DAU Payment Method is Here!

DAU Promo

Widdit is offering developers the opportunity to explore a brand new, super lucrative payment method based on daily active use. The new payment method rewards new developers with improved rates of up to 1 cent per active user, per day!

The Rates

Rates are selected based on the user demographic, and change from one geo location to another as follows:

Geo location

DAU Rate

USA + Canada + AU


Europe + NZ


UAE + Taiwan + South Africa


Central America + South America + Japan


Africa + Asia


For example- Your 100,000 user base is conducted from 50,000 US residents, 25,000 EU citizens and 25,000 users from South and Central America. You will earn 700$ for every day they use Widdit lock screen!

Widdit payments are delivered on a net 15 basis, so you can collect your revenues once every two weeks.

The Technology

Widdit lock screen has gone through a massive facelift, now offering a more stable and reliable experience than ever before. The new lock screen shows 80% acceptance rate among new users, so you can be sure the implementation process won’t harm your app’s ratings on Google Play.

Get Started

Start making real money out of your app in 3 easy steps:

  1. Create you Widdit account here
  2. Implement Widdit lock screen with your app in under 10 minutes
  3. Log in to your personal dashboard and track revenues!

The new DAU payment method is only available for a short period of time, so hurry and sign up today to ensure the great new rates!

For any questions, business inquiries or implementation explanations contact our support team at support@widdit.com.

Happy earning everyone!

Widdit is in compliance with the new Google Developers Policy

Hi developers,

As you probably already know, Google released an update to their Developer Content Policy regarding the use of targeted ads. From August 1st and forward, Google will enforce the use of its Advertising ID usage among apps, and may ban apps that exploit the use of personalized ads.

Although some monetization and ad networks may be affected

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by this update, we wanted to clarify that all SDKs offered by Widdit are 100% compliant with this new update. Our SDKs are currently not pulling Google Advertising ID, as we match personalized ads to relevant users internally using our own algorithms.

On another note, we’ve release better, more lucrative set of SDKs. If you haven’t integrated our new SDK versions and look to maximize your apps performance, check out AfterInstall, End Session Ads, and the new and improved Lock Screen SDK.

As always, we’re here to answer any question you may have- feel free to contact us at any time, and we’ll be happy to help you make your apps AWESOME!

Happy integration everyone!

Widdit Team

Introducing Base: Smart Notification Platform


Today, more than ever before,

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app developers look for new and innovative ways to communicate with their audience. Keeping a close relationship with users can sometimes be as important as the app creation process itself, and as hard to achieve. App developers are always competing for their users’ attention, a field where only the strongest, quickest and most innovative survive. Users today are bombarded with dozens (and sometimes even hundreds) of

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push notifications sent to their mobile phone every day- some are valuable, and some… well, not as much. The majority of those constant push notifications are sent by mobile games and news apps developers. For those developers- engagement is the name of the game. Keeping users engaged means better connection, higher usage volume, and of course higher revenues.

Push notifications are also a big deal in the eyes of Google- their last update to Google Play Developers Terms contained many do’s and don’ts regarding mobile notifications. It seems that everyone is looking for a new solution that will free end users from the clutter of the notifications bar but still engage users whenever truly needed.

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Introducing Base – a smart notifications platform that delivers exactly the right information at exactly the right time. Base delivers users only what’s really important to them, one notification at a time. Unlike other notifications delivering platforms, Base evolves with the user and keeps getting better and more accurate over time. Base innovation doesn’t stop here- alongside its smarts and user segmenting abilities, it also utilizes a never used before interface by presenting the relevant information on the “Off Screen”. Base contains two SDK’s called Brains & Looks that can be

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implemented together or separately with any Android app out there. By utilizing the power of our SDK’s, app developers can engage with their audience in a whole new and better way.
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Galaxy S5 Lock Screen Vision


Last week, Samsung has released its latest smartphone creation, the Galaxy S5. The new flagship smartphone holds ton of unique and innovative features alongside the familiar Galaxy family look and feel. The S5 lock screen is no different- it carries a rich experience that feels natural and easy to use.

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We think today the lock screen can mean more than what it meant for years- back in the days when you had to click buttons to interact with your device, it helped you avoid embarrassing accidents like calling your ex while at a party or sending unidentified text messages to your boss at 2am.

Nowadays, when everything is touch supported, the generic lock screen is just there for no real reason.

Although some lock screens (like our very own HomeBase) deliver you a sneak peak to what’s going on inside your device- they present the time & date, incoming notifications and maybe some shortcuts to your most used apps, it’s still not enough. Because your mobile phone is one of the most personal items you’ll ever possess, you keep customizing it in order to fit your needs. It stores so much data about you and your habits; it actually becomes a part of you, like your own mobile fingerprint. We thought your lock screen should reflect who you really are by delivering a tailor made experience to each user separately.

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The New Google Play Developer Policy, Ad Limitations and HomeBase Compliance

Google Approved

Everybody loves the spring time- the birds are singing, flowers are blooming, all the trees are waking up from their long winter sleep, and our friends at Mountain View have released an updated to the Google Play Developers Policy.

As you probably know, Google updates their Developers Content Policy every now and then in order to adjust to the ever changing market. This new update targets apps that hold suspicious and shady behavior, the kind that may put end users and their devices in danger. It’s old news that Google puts its best efforts trying to enforce their own set of strict rules, all in the name of privacy and well-being of their users. After all, it’s not that easy to create a

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safe environment for more than 1 billion devices from all over the world. Among the changes included on this latest update, developers may found clarifications about explicit content, in-app purchasing guidelines, server connections limitations and the prohibition to add or tweak bookmarks, search provider, and homepage settings. Alongside these changes, the update focuses on the way apps deliver ads, by adding a whole new section to the policy called “App Promotion”:
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HomeBase Welcomes Rev Share


As part of our efforts to make HomeBase the most valuable monetization platform in the Android market, we’re always looking for new

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exactly why we work around the clock to ensure their satisfaction.

Since the first HomeBase partner joined

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our lock screen revolution almost two years ago, we’ve made various changes in our rewards program. Some changes came from us, but most of the changes came directly from developers that wanted to find new ways to make the most out of their app and were looking to improve their app’s revenue stream. About three months ago, we’ve decided to reward those top notch partners who deliver an exceptionally good experience for their users by implementing the “AppScore” system.

After listening to what our partners had to say about AppScore and getting dozens of feedbacks about the system, we’ve decided that AppScore may not be the optimal solution for value-delivering app developers. Among many other requests and useful insights, most developers were asking for a more transparent model that will still carry great value.

And we’ve listened.

Starting on 02/26/2014, AppScore will be upgraded to revenue share model. The migration process may take up to one week. The revenue sharing (or Rev Share) model is used by over 80% of affiliate programs, as it is the easiest, most effective way for partners to create meaningful revenues. HomeBase will share its income from ads and offers displayed on the lock screen with developers who implemented the SDK, so they can have a piece of the pie every time the user interacts with an offer. The major change that the Rev Share model will make is to shift the control over monetization from our hands to our partners. Up until now, AppScore was calculated by combining several variables like users’ geo location and retention, but from now on, our partners control their app’s income. You’ve created a highly engaging app that keeps

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high retention and exposure? Awesome, that means more money for you.

If that’s not enough, HomeBase will offer one of the highest Rev Share percentage in the industry, so you can get the most out of your app. We’ve also updated our admin panel’s analytic system so it’s now easier to track revenues and optimize apps performance. The Rev Share model will take effect starting on the next payment.

For more information about the new Rev Share model, feel free to contact your account manager with any issue or question.

HomeBase Gets a Security Update

HomeBase Security

Earlier this week we were informed that HomeBase SDK is subject to a certain vulnerability issue. As a company focused on delivering the best user experience out there, security issues are always marked high on our priority list- and that’s exactly why it’s important to us to terminate any security issue regarding out products, as minor as it may be.

The issue was first discovered by a

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group of security experts that put HomeBase SDK through various tests in order to find any vulnerability issue that may affect the end user. During one of these tests, they found an issue concerning HomeBase remote update. Every time an app bundled with HomeBase gets installed on a device, HomeBase unpacks itself and sends a request to our servers in order to get the latest version available. If this process is executed over an insecure connection (public Wi-Fi, hijacked router etc.), it was found that a third-party agent may interfere and send an infected JAR file that replaces the original HomeBase update.
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Introducing AppScore, The New Way to Measure Your App’s Engagement Level

Keeping end-users in mind, we’re always seeking for new ways to improve our products and offered services. As part of these improvements, we’re looking for high quality partners that create high quality apps. So, how

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can we tell which are the most engaging apps out there? We’ve decided to let end-users be the judges- after all, they are the ones who know best.

The main reason developers choose to integrate their app with HomeBase is that it offers them the opportunity to deliver elements from their app

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into their users’ lock screen. We encourage developers to utilize the full power of HomeBase because we’ve learned that higher engaging apps equal better performance and rewards.

Those rewards are reflected by the AppScore ladder, our new ranking system for engaging apps. How does AppScore work? It’s easy. First of all, we collect anonymous data about how users interact with the app. This data includes several variables like install/uninstall ratio, app’s retention level, number of times HomeBase been interacted with, HomeBase’s customization level and more.

We then use this data, and AppScore ranks the app on a scale of 1 to 100, where 100 is the highest score an app can get. This rank provides true insights about how well built the app is, and how users react to it (and of course, the way they it works alongside HomeBase).

If you’re looking for ways to increase your AppScore and get tips on how to improve your app’s engagement level

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and retention, contact your account manager or follow our blog regularly.

Happy earnings everybody!


If you still haven’t integrated HomeBase, start off by creating your free account by clicking here.


Keep Your Google Play Compliance With Widdit’s Homebase

This is a featured post by Jonathan Klinger, recently

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Jonathan is a bachelor of Law, Government, Diplomacy and Strategy and a Master of Law, and was selected as one of the leading practitioners in the field of Privacy and E-Commerce by Who’s Who Legal 500.


As Widdit’s Compliance Officer, I followed Widdit’s development of

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the HomeBase SDK and other applications, and am involved in the ongoing development. According to Widdit’s strategic plan, the HomeBase SDK was designed in such manner that it was consistent with Google Play’s Developer Program Policies and Distribution Agreement before the recent changes, and is also consistent and adherent to the recent changes without any changes to the SDK.


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reasons for such adherence is that the HomeBase SDK is not just another adware application or just ads advertisements to the applications which distribute it, but that the HomeBase SDK provides additional functionality which is desired by many end-users and has gained popularity.

Google’s recent changes were mostly, in the following additional restrictions:

1. Ads cannot be displayed outside the application or hinder other applications;

2. Applications cannot add homescreen shortcuts;

3. Applications cannot change default user settings without explicit consent.

The general rule of “don’t do anything that the user did not ask for” remains consistent throughout Widdit’s operation: The HomeBase SDK prompts the end-user, during its first run, to confirm that it wants to change his default lockscreen and provides him with additional rich functionality. There are no hidden changes, and there are no hidden features: everything is prominent.

Moreover, HomeBase’s business model is not based on changing default search applications or just placing icons on users’ homescreens: that’s bad practice and was proven, in the long run, to be a non-viable business model.

Lastly, Widdit does not inject advertisements or interferes with other applications. We create different a new way to interact with users, and users seem to like it.

During the last month, I conducted an exhaustive review of the HomeBase SDK, and held numerous meetings with Widdit’s dev team and staff, all to make this product better for your privacy, and to ensure that it serves the best interests of the users who installed it, and allows new monetization channels.

Widdit was found fully compliant to Google’s terms, and as we can

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see, even after the update, no change is required to comply with the new restrictions.


The New Google Developer Policy- A Safer Experience Is The Name Of The Game

When Sergey Brin and Larry Page established Google back in 1998, they were focused on creating the best search experience the world ever knew. 15 years later, it seems that the minds behind the search giant never cease to improve their products (and by now, there are a LOT of products) so users will always get the best experience in the market.

Keeping user experience on top of the order of priorities is something every company out there can learn from. It doesn’t matter if you’ve developed a life changing product worth a (potentially) billion dollars- without users, it’s useless. Google knows that, and that’s exactly the reason they are the industry leaders.
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