As part of our efforts to make HomeBase the most valuable monetization platform in the Android market, we’re always looking for new ways to retain top tier developers as our partners. We know that HomeBase partners are the ones who drive our creation forward, and that is exactly why we work around the clock to ensure their satisfaction.
Since the first HomeBase partner joined our lock screen revolution almost two years ago, we’ve made various changes in our rewards program. Some changes came from us, but most of the changes came directly from developers that wanted to find new ways to make the most out of their app and were looking to improve their app’s revenue stream. About three months ago, we’ve decided to reward those top notch partners who deliver an exceptionally good experience for their users by implementing the “AppScore” system.
After listening to what our partners had to say about AppScore and getting dozens of feedbacks about the system, we’ve decided that AppScore may not be the optimal solution for value-delivering app developers. Among many other requests and useful insights, most developers were asking for a more transparent model that will still carry great value.
And we’ve listened.
Starting on 02/26/2014, AppScore will be upgraded to revenue share model. The migration process may take up to one week. The revenue sharing (or Rev Share) model is used by over 80% of affiliate programs, as it is the easiest, most effective way for partners to create meaningful revenues. HomeBase will share its income from ads and offers displayed on the lock screen with developers who implemented the SDK, so they can have a piece of the pie every time the user interacts with an offer. The major change that the Rev Share model will make is to shift the control over monetization from our hands to our partners. Up until now, AppScore was calculated by combining several variables like users’ geo location and retention, but from now on, our partners control their app’s income. You’ve created a highly engaging app that keeps high retention and exposure? Awesome, that means more money for you.
If that’s not enough, HomeBase will offer one of the highest Rev Share percentage in the industry, so you can get the most out of your app. We’ve also updated our admin panel’s analytic system so it’s now easier to track revenues and optimize apps performance. The Rev Share model will take effect starting on the next payment.
For more information about the new Rev Share model, feel free to contact your account manager with any issue or question.