As 2011 comes to an end, we’re happy to share with you some of the insights that we’ve seen from this year’s search trends.
While Google recently release its Zeitgeist 2011, it is important to understand that the information in below is different in nature, based on search performed within various websites. While data from search engines tends to be very general, typically serving as a search gateway, the search terms we’re seeing are often more niche-specific and provide accurate and straight to the point insight if you’re focusing on a niche or vertical.
Top news searches for 2011 varied across many sub-verticals. It is interesting to see that the #1 search topic was Facebook. From our perspective, as a web-oriented company, it is interesting to see that something, which was considered extremely geeky to deal with only a few years ago, makes top news now. This simply reveals how the web touches everyone’s lives and has become responsible for major economic shifts.
Vybz Kartel makes news escaping from prison. By the speed this expression has trended onto various websites, Vybz should consider making these escapes more often as the PR effect was amazing.
Iran makes big news as usual. Every good story needs an evil main character.
Sex sells – We all know that. It is interesting to see Kim Kardashian on this list, while she also appears in our Adult search top 10 queries (we’ll spare you the rest of the queries in this list, believe us – you don’t want to know.)
|4||Occupy Wall Street|
From the top music search terms, we get a very good picture of who really dominates this vertical. While all the buzz is around Lady Gaga and Adel, it is actually Drake, Beyonce and Eminem ruling the top 3 places (a hint to which music genre and artists really engage listeners and drive them to investigate lyrics and videos further.)
Vampires, serial killers and paranormal activities keep their dominance in the entertainment vertical, taking almost every slot in entertainment’s top 10.
We find entry 8 – “11-11-11″ to be interesting. It’s in-line with this year’s mystery theme, yet it got in the top 10 list despite a 4.1 rate on IMDB.
|2||The walking dead|
|5||Once upon a time|
|6||American horror story|
|7||Breaking dawn part 1|
|8||11 11 11|
|9||Paranormal activity 3|
Believe us, you don’t want to know what the top 3 are, but as promised, we have Kim in 4th place.